Exciting Breakthrough: LunaRich and Lunasin
Recent studies show lunasin — a naturally occurring peptide found in soy — is the nutritional “magic” behind many of soy’s remarkable health benefits, especially cholesterol management. LunaRich™, a breakthrough soy powder exclusive to Reliv, delivers five to ten times as much bioactive lunasin as ordinary soy powder. Discover LunaRich
Researchers have found that soy-based diets reduce LDL (bad) cholesterol and triglycerides and raise HDL (good) cholesterol. In 1999, the U.S. Food and Drug Administration (FDA) approved a health claim about soy protein and heart disease based on soy’s cholesterol-lowering effects. The claim states that “25 grams of soy protein per day, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease.”
Growing evidence shows that soy protein shakes may be among the best alternatives for losing weight. Soy is naturally low in calories and carbohydrates. Researchers at Iowa State University, however, discovered two additional properties of soy that boost weight loss beyond simply cutting calories. The Iowa State study showed that consuming soy protein rich in isoflavones decreases fat deposition (storage) while increasing muscle mass. This is especially important since lean muscle tissue burns up to 17 times more calories than the same amount of fat tissue, even at rest.
In postmenopausal women, the phytoestrogens in soy may slow bone loss. In addition, many soy foods are high in calcium and contain magnesium and boron, which work together with calcium for better bone health. Studies also show that soy may help reduce cancer risk — including breast cancer risk in premenopausal women.
Researchers at Northwestern University have found that a new, nontoxic drug made from soy’s isoflavone genistein could prevent cancer cells in the prostate from spreading to the rest of the body. So far, the cancer therapy drug has worked in pre-clinical animal studies and now shows benefits in humans with prostate cancer.
Soy is the foundation of several Reliv nutrition shakes. Yet it’s important to recognize that soy is just one important part of a total package. Soy supplements alone offer an array of benefits ranging from menopause relief to disease prevention and weight loss. But it’s the additional ingredients that work synergistically to make soy such a powerhouse in Reliv products.